Preposition after verb

Advertise on or advertise in?

Both advertise on and advertise in are standard, but they are used with different types of media or locations.

Quick answer

Advertise on vs. advertise in

Use advertise on with platforms, channels, or websites. Use advertise in with newspapers, magazines, publications, or enclosed spaces.

They advertise on social media.
The company advertised in a local newspaper.
We advertise on streaming platforms.

Choose the pattern by meaning

These forms are not interchangeable. Choose the construction by meaning, not by which preposition appears most often.

1
advertise on + platform

Using digital or broadcast platforms

On commonly refers to websites, apps, television, or social media platforms.

The brand advertises on Instagram.
They advertised on television during the event.
2
advertise in + publication

Using print or enclosed media

In is common with newspapers, magazines, journals, and similar media.

She advertised in the local paper.
The school advertises in travel magazines.
3
advertise for + purpose

Requesting or seeking something

For is used when asking publicly for employees, services, or items.

The company advertised for new staff.
They advertised for a designer online.

See the difference in context

The same subject can take different constructions because each sentence answers a different question.

Construction
Example
Meaning
advertise on
The store advertises on Facebook.
Used for platforms and channels.
advertise in
The firm advertised in a business magazine.
Used for publications or enclosed media.
advertise for
The café advertised for cooks.
Used when seeking people or things.

Common mistakes

Some combinations appear in real text but do not mean what learners often assume.

Using in with social platforms

On is more natural for websites and social media.

✕ They advertise in Instagram. ✓ They advertise on Instagram.

Using on with newspapers

In is standard with print publications.

✕ She advertised on the newspaper. ✓ She advertised in the newspaper.

Confusing advertise and advertise for

Advertise for means publicly seek something.

✕ The company advertised new workers. ✓ The company advertised for new workers.

Quick practice

Choose the expression that matches the intended meaning.

1. The brand advertises ___ TikTok.
2. They advertised ___ a national magazine.
3. The store advertised ___ delivery drivers.

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Frequently asked questions

Do we say advertise on TV?

Yes. On is standard with television and digital platforms.

Why do we say advertise in a newspaper?

In is used for publications and enclosed media spaces.

Can advertise be used without a preposition?

Yes, as in They advertised the product heavily.

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