Prepositions after verbs

How to use promote with to and by

Use promote to for a new rank or position. By usually introduces method or amount rather than a direct complement of promote.

Quick answer

Main difference

Promote to is the standard pattern for moving someone to a higher position. Promote by is not normally used as a fixed verb pattern, although by can introduce method or degree.

She was promoted to manager last year.
He hopes to be promoted to senior engineer soon.
Sales were promoted by advertising on social media.

Choose the pattern by meaning

These forms are not interchangeable. Choose the construction by meaning, not by which preposition appears most often.

1
promote someone to + position

Giving a higher rank

Use to before the new role or level.

The company promoted her to director.
He was promoted to captain after the review.
2
promote + product or idea

Encouraging support or sales

Promote can take a direct object without another preposition.

The campaign promotes healthy eating.
They promoted the new app online.
3
promote + by + method

Showing how something is promoted

By often introduces the method used for promotion.

The event was promoted by local influencers.
The product was promoted by television advertising.
4
increase by + amount

Describing numerical change

With numbers, by often shows the amount of increase rather than a complement after promote.

Profits increased by 10% this quarter.
Prices rose by two dollars overnight.

See the difference in context

The same subject can take different constructions because each sentence answers a different question.

Construction
Example
Meaning
promote someone to a position
They promoted her to team leader.
Standard structure for advancement.
promote by
The concert was promoted by a local company.
By introduces the agent or method, not a fixed complement.
promote a product
The brand promotes eco-friendly packaging.
Direct object structure without a preposition.
promote from one rank to another
He was promoted from assistant manager to manager.
Shows movement between positions.

Common mistakes

Some combinations appear in real text but do not mean what learners often assume.

Using promote by for a new role

Use to before a rank or position.

✕ She was promoted by supervisor. ✓ She was promoted to supervisor.

Omitting to before a title

A new position normally follows to.

✕ He was promoted manager. ✓ He was promoted to manager.

Confusing promote with increase

Promote means advance or advertise, not simply raise a number.

✕ The company promoted prices by 5%. ✓ The company increased prices by 5%.

Using by before the promoted role

By does not introduce the new rank.

✕ They promoted him by director. ✓ They promoted him to director.

Quick practice

Choose the expression that matches the intended meaning.

1. She was promoted ___ regional manager.
2. The festival was promoted ___ local radio stations.
3. They promoted the campaign ___ social media.

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Frequently asked questions

Is promote to the normal pattern for jobs?

Yes. Use promote someone to a position or be promoted to a position.

Can I say promote by?

Only when by introduces the agent or method, such as promoted by advertising.

Can promote be used without a preposition?

Yes. You can promote a product, idea, event, or policy directly.

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