Content creation best practices

May 27, 2020 Vocabulary

‘Good’ vs ‘well’, And When to Use These Words

One of the challenges of language is getting an understanding of what is correct. But then, what is correct is not always what people actually say. A classic example in English is when differentiating between the words ‘good’ and ‘well’. The fact is, the vast majority of native English speakers have evolved their communication in […]

6 min read

May 22, 2020 Style

What are metaphors, and how do you use them?

Metaphors, when used correctly, are a powerful literary tool, as Shakespeare knew only too well. The above quote, taken from the Bard’s play As You Like It, expertly describes life as if it were a play, with all of us acting our parts. It’s a vivid description, and metaphor was something that Shakespeare knew how […]

7 min read

March 30, 2020 Writing

Essential Tools for Remote Workers

These are strange and difficult times. The reality for many of us is now working from home when, perhaps, that is not our usual approach to work. That means a steep learning curve for employees and employers alike. But as more and more people have begun working remotely over the years, the market has sought […]

6 min read

February 8, 2020 Writing

Writing Great CTAs (Calls to Action)

Read this article and you will be happy! Now, of course, this is an impossible thing to guarantee, and so, is a hollow promise, but in marketing terms, it is what is called a Call to Action (CTA). CTAs are everywhere, particularly online, because nearly everyone wants you to buy something, like something, share something, […]

6 min read

February 7, 2020 Writing

Writing Your First College Essay

If you have never written a college essay before, it’s perfectly normal to feel a little nervous the first time. Where do you even start? You could be 18, you could be 80: it makes no difference. Putting pen to paper (or fingers to keyboard) for the first time in this manner can be rather […]

7 min read

January 9, 2020 Writing

Tips for Writing

Writing is a skill that many people find difficult. Whether it’s writing a college essay, a work email or something else entirely, getting those words onto the page can seem like a daunting task. Here are some practical tips to help you write whatever it is you require. Read The inspiration to write nearly always […]

8 min read

December 19, 2019 Writing

The Best Online Writing Tools for You to Discover

Writing is a craft, and as a craftsman (or woman), you need tools. What are the essential tools that you need for writing? And what are the best versions of those tools currently available to you? These are pressing questions, and as such there will always be a large degree of opinion used in recommending […]

6 min read

December 15, 2019 Writing

The Top 10 Nightmare Words to Spell in English (Even for Native Speakers!)

Do you ever have problems spelling English words? Join the club. Nearly every single native English speaker, even academics, would say the same thing: English spelling is tough! That’s because it makes no sense, particularly in relation to the pronunciation. There are spelling rules in English, but they are frequently broken. And irregular versions can […]

6 min read

November 8, 2019 Vocabulary

Overused Words to Replace in Your English Writing

Communication is great, but sometimes it gets just a little predictable. That’s because, despite the thousands upon thousands of words we could use to express ourselves, we keep on insisting on using the same ones. You may feel a little restricted with the words you can use because of the requirement for simple, plain and […]

7 min read

October 18, 2019 Writing

How to Become a Better Writer

Many people get easily frustrated with writing. One of the main reasons is that writing is actually undervalued and underappreciated as a learned skill – it’s not an ability we naturally possess. Therefore, it must be practiced to be improved. And as a learned skill, it certainly doesn’t come easily to everyone, and those who […]

8 min read