Creating and Sending Effective Follow-Up Emails to Improve Efficiency, and Your Bottom-Line
Writing emails is still one of the most effective strategies open to your business. In an age of ever more sophisticated social media content marketing approaches, online networking events and other such modern phenomena, putting together an effective email can still achieve much. From establishing relationships to cementing existing ones, from effective marking to securing […]
5 min read
How to Write an Effective and Polite Appointment Email
In many roles, making appointments is a fundamental part of the job. Very often the appointment must be organized via email, or in another written form. Doing this, in English, is relatively simple as long as you are familiar with the common expressions that are used. The other thing to remember is that there are […]
6 min read
What Is a Writing Assistant, and What Can It Do For My Writing?
You may have heard of a writing assistant, but may not know exactly what one is. Indeed, if you’re not quite sure exactly what it is, then how do you know if it could be useful to you or not? Which then raises the question, could it be something you are missing out on? This […]
6 min read
Typical Mistakes People Make When Writing For Business
Nearly every job involves a little bit of writing. For example, a plumber will have to write out a quote or send a text message to confirm an appointment, for example. There’s probably a website with written text involved somewhere too. Of course, there are many types of jobs where there is quite a lot […]
7 min read
‘Good’ vs ‘well’, And When to Use These Words
One of the challenges of language is getting an understanding of what is correct. But then, what is correct is not always what people actually say. A classic example in English is when differentiating between the words ‘good’ and ‘well’. The fact is, the vast majority of native English speakers have evolved their communication in […]
6 min read
What are metaphors, and how do you use them?
Metaphors, when used correctly, are a powerful literary tool, as Shakespeare knew only too well. The above quote, taken from the Bard’s play As You Like It, expertly describes life as if it were a play, with all of us acting our parts. It’s a vivid description, and metaphor was something that Shakespeare knew how […]
7 min read
Essential Tools for Remote Workers
These are strange and difficult times. The reality for many of us is now working from home when, perhaps, that is not our usual approach to work. That means a steep learning curve for employees and employers alike. But as more and more people have begun working remotely over the years, the market has sought […]
6 min read
Writing Great CTAs (Calls to Action)
Read this article and you will be happy! Now, of course, this is an impossible thing to guarantee, and so, is a hollow promise, but in marketing terms, it is what is called a Call to Action (CTA). CTAs are everywhere, particularly online, because nearly everyone wants you to buy something, like something, share something, […]
6 min read
Writing Your First College Essay
If you have never written a college essay before, it’s perfectly normal to feel a little nervous the first time. Where do you even start? You could be 18, you could be 80: it makes no difference. Putting pen to paper (or fingers to keyboard) for the first time in this manner can be rather […]
7 min read
Tips for Writing
Writing is a skill that many people find difficult. Whether it’s writing a college essay, a work email or something else entirely, getting those words onto the page can seem like a daunting task. Here are some practical tips to help you write whatever it is you require. Read The inspiration to write nearly always […]
8 min read