Content creation best practices

August 13, 2020 Writing

How to Write an Effective and Polite Appointment Email

In many roles, making appointments is a fundamental part of the job. Very often the appointment must be organized via email, or in another written form. Doing this, in English, is relatively simple as long as you are familiar with the common expressions that are used. The other thing to remember is that there are […]

5 min read

July 30, 2020 Writing

What Is a Writing Assistant, and What Can It Do For My Writing?

You may have heard of a writing assistant, but may not know exactly what one is.  Indeed, if you’re not quite sure exactly what it is, then how do you know if it could be useful to you or not?  Which then raises the question, could it be something you are missing out on? This […]

5 min read

July 9, 2020 Writing

Typical Mistakes People Make When Writing For Business

Nearly every job involves a little bit of writing. For example, a plumber will have to write out a quote or send a text message to confirm an appointment, for example. There’s probably a website with written text involved somewhere too. Of course, there are many types of jobs where there is quite a lot […]

6 min read

May 27, 2020 Vocabulary

‘Good’ vs ‘well’, And When to Use These Words

One of the challenges of language is getting an understanding of what is correct. But then, what is correct is not always what people actually say. A classic example in English is when differentiating between the words ‘good’ and ‘well’. The fact is, the vast majority of native English speakers have evolved their communication in […]

5 min read

May 22, 2020 Style

What are metaphors, and how do you use them?

Metaphors, when used correctly, are a powerful literary tool, as Shakespeare knew only too well. The above quote, taken from the Bard’s play As You Like It, expertly describes life as if it were a play, with all of us acting our parts. It’s a vivid description, and metaphor was something that Shakespeare knew how […]

6 min read

March 30, 2020 Writing

Essential Tools for Remote Workers

These are strange and difficult times. The reality for many of us is now working from home when, perhaps, that is not our usual approach to work. That means a steep learning curve for employees and employers alike. But as more and more people have begun working remotely over the years, the market has sought […]

5 min read

February 8, 2020 Writing

Writing Great CTAs (Calls to Action)

Read this article and you will be happy! Now, of course, this is an impossible thing to guarantee, and so, is a hollow promise, but in marketing terms, it is what is called a Call to Action (CTA). CTAs are everywhere, particularly online, because nearly everyone wants you to buy something, like something, share something, […]

6 min read

February 7, 2020 Writing

Writing Your First College Essay

If you have never written a college essay before, it’s perfectly normal to feel a little nervous the first time. Where do you even start? You could be 18, you could be 80: it makes no difference. Putting pen to paper (or fingers to keyboard) for the first time in this manner can be rather […]

6 min read

January 9, 2020 Writing

Tips for Writing

Writing is a skill that many people find difficult. Whether it’s writing a college essay, a work email or something else entirely, getting those words onto the page can seem like a daunting task. Here are some practical tips to help you write whatever it is you require. Read The inspiration to write nearly always […]

7 min read

December 19, 2019 Writing

The Best Online Writing Tools for You to Discover

Writing is a craft, and as a craftsman (or woman), you need tools. What are the essential tools that you need for writing? And what are the best versions of those tools currently available to you? These are pressing questions, and as such there will always be a large degree of opinion used in recommending […]

5 min read