Content creation best practices

April 23, 2019 Grammar

12 Confusing English Words And How To Spell Them Right

The English language is full of confusing words that are both tricky to correctly pick up and even spell. Below are some of the most commonly misspelled words. 1. conscience (Wrong: conscence) First of all, remember that conscience is a noun denoting a person’s “inner feeling acting as a guide to rightness or wrongness of […]

5 min read

April 2, 2019 How-to

How to Avoid Redundant Expressions

In the English language, using two or more words with similar meaning is called redundancy. This means that you can safely keep only one word, and omit others in the phrase. Today we will understand how to spot redundancies and get rid of them. Here is how redundancy looks like: The former alumnus of Harvard […]

6 min read

March 25, 2019 How-to

How to Write A Perfect English Text If You Are Not A Native: 3 Practical Tips

Writing is a challenge no matter what language it is attempted in, but when that language is not your mother tongue, the task can seem frightening. That fear only increases when you find yourself in the position of studying in a language that is not your own; producing formal, academic-style essays in an unfamiliar language […]

7 min read

January 7, 2019 Style

Different Types Of Metaphors And How To Use Them

A metaphor is an idea that seeks to explain something by using words that are not literally connected to the topic being discussed. Metaphors are a wonderful part of language, both enabling better understanding of meaning and providing a poetical edge to the language that may otherwise not exist. Let’s start with a few examples: […]

7 min read

December 23, 2018 Style

How to Start an Essay in Style

Let’s share a secret that all great writers are already aware of: you’ve got to get your reader hooked from the off. In fact, every line must leave the reader wanting more, but it is the first sentence that must make the biggest impact. This may always have been true, but we live in the […]

7 min read

August 3, 2018 Writing

Common Content Marketing Mistakes

It is not only important to do right things, but also do not make mistakes that can eliminate all your efforts. Here are a couple of things the one should not do when working on a new content piece.

3 min read

August 2, 2018 Writing

How to Attract First Readers: 4 Rules to Follow

Creating a truly interesting article is not easy at all. However, it’s not rocket science, as you can greatly increase the chances of success by following a few rules.

6 min read

August 2, 2018 Writing

How to Write Killer Professional Content

Here, we share with you some tips on starting up and perfecting corporate content, be it a blog post or professional column for a media outlet.

5 min read

August 1, 2018 Writing

How Long Should Your Content Be

We decided to thoroughly study preferences among readers of well-known media outlets that cover Tech and Startups topics. Collected data should help companies dealing with content marketing in planning their business activity. Our math We looked into 500 articles published by the following resources: TechCrunch — high-profile tech blog on technology and start-ups; VentureBeat — […]

4 min read

August 1, 2018 Writing

How to Decide What to Write About

Each and every day thousands of co’s around the world set up their corporate blogs but most of them fail to deliver useful and interesting content. Those who succeed usually tell real-life stories instead of posting the same old press releases and advertising their products. Hustling for attention is hard and doing it for your […]

7 min read