A metaphor is an idea that seeks to explain something by using words that are not literally connected to the topic being discussed. Metaphors are a wonderful part of language, both enabling better understanding of meaning and providing a poetical edge to the language that may otherwise not exist. Let’s start with a few examples: […]
Let’s share a secret that all great writers are already aware of: you’ve got to get your reader hooked from the off. In fact, every line must leave the reader wanting more, but it is the first sentence that must make the biggest impact. This may always have been true, but we live in the […]
It is not only important to do right things, but also do not make mistakes that can eliminate all your efforts. Here are a couple of things the one should not do when working on a new content piece.
Creating a truly interesting article is not easy at all. However, it’s not rocket science, as you can greatly increase the chances of success by following a few rules.
Here, we share with you some tips on starting up and perfecting corporate content, be it a blog post or professional column for a media outlet.
We decided to thoroughly study preferences among readers of well-known media outlets that cover Tech and Startups topics. Collected data should help companies dealing with content marketing in planning their business activity. Our math We looked into 500 articles published by the following resources: TechCrunch — high-profile tech blog on technology and start-ups; VentureBeat — […]
Each and every day thousands of co’s around the world set up their corporate blogs but most of them fail to deliver useful and interesting content. Those who succeed usually tell real-life stories instead of posting the same old press releases and advertising their products. Hustling for attention is hard and doing it for your […]
A headline is the first thing that the reader sees and it is what determines whether your audience wants to continue reading or move on to a more “interesting” story. Thus, a headline should be catchy, attractive and informative. There are three rules to writing such titles.