Product

Inefficiency costs the average company anywhere between 20% and 30% of its annual revenue. You don’t need to sit down and do the math to understand that this kind of oversight is unsustainable.  There are many kinds of inefficiency, ranging from operational to structural. However, a sensible place to start is by taking a look […]

Would you like your writing to be more persuasive? Are you trying to sell your brand? Or perhaps you are putting forward an argumentative essay paper for college? Perhaps it’s your resume that you need to be more convincing? There are any number of reasons why you may need your writing to be more appealing. […]

Mistakes in your written work simply don’t look good. Whether you are writing a college paper, marketing material for your work or simply a private social media post, your written content will always reflect on you. But what does it say? Does it say ‘this is a person who is in control of their communication?’, […]

You have a business that has an online presence, perhaps with a website. Furthermore, you communicate with prospective clients and customers through emails. In addition, you have written marketing literature in the form of online adverts or even physical leaflets. One question you should absolutely be asking yourself is ‘how good is the spelling and […]

Search Engine Optimization (SEO) parameters are constantly evolving. Whereas it used to be all about specific words that related to the search, now it is all about user intent. That is, what is the user really looking for when they enter something into a search engine task bar? That’s important because it alters your approach, […]

We have all been there. You’re sitting staring at a blank page thinking ‘how am I going to do this?’  Producing written content is not something that everybody finds easy to do. In fact, everyone gets stuck from time to time. So, whether you are just getting your blog off the ground, producing one blog […]

Here’s the million-dollar question: do Google and other search engine giants assess spelling and grammar in terms of SEO? Some people will tell you that they don’t. That is partly true. However, spelling and grammar absolutely do affect SEO because they are interictally linked to readability and user experience. These are two incredibly important considerations […]

Becoming a successful salesperson may involve numerous talents, but at the very core lies the ability to communicate.  Think about it. To sell, you must not only demonstrate the value of your product, but you must also understand the need of the potential customer, therefore convincing them that your product can provide the solution. To […]

You may be a manager who has noticed that your team’s writing efforts could be better. Conversely, you may be a team member who wishes to convince your manager that better writing would increase team performance and results. Somewhere along the line, someone will need to be convinced why investment in writing actually matters. Here […]

If you need to write something business-related, the chances are it has been done before. So instead of sitting there trying to reinvent the wheel, you should be making use of a convenient template which maps out everything you need to include in your press release, staff bio, marketing case study, follow-up email, or whatever […]