Search Engine Optimization (SEO) parameters are constantly evolving. Whereas it used to be all about specific words that related to the search, now it is all about user intent. That is, what is the user really looking for when they enter something into a search engine task bar?
That’s important because it alters your approach, as a company, to content. Now your content is not just about stuffing in as many keywords as possible (you are actually penalized by search engines for this type of practice), but you have to be aware of related searches, content readability, and semantics. Grammar falls into the latter category because a slight grammatical change, just like a slight change in spelling, can totally turn around the meaning of the search, or the content.
With that is mind, here are just some examples of how grammar can influence SEO returns:
Single Nouns vs. Plural Nouns
There can be big differences between the interpretation of a single noun in comparison to a plural noun. For example, the word ‘exercise’ in English will almost always be connected to physical activities, whereas the word ‘exercises’ can also be related to more academic-based activities. Which one is related to your business?
Similarly, a single noun such as ‘apple’ may be more related to a company rather than the fruit, where ‘apples’ would probably be more appropriate.
Using Adjectives and Modifiers
Adjectives and modifiers make something more specific. So, for example, instead of ‘car’, you may want to include ‘cheap blue cars’ if, by chance, that is your niche.
The correct adjectives and modifiers make your content more relevant to the user who is searching for exactly what you sell. It really helps make you discoverable for the product or service you specialize in.
How Spelling Can Affect Both SEO and Business Credibility
Spelling is not technically grammar, or course, but it would be remiss not to include something here about how important the correct spelling can be. Not only can poor spelling affect your business’s credibility, but it can alter your relevance in terms of SEO.
If you are selling ice cream, for example, you want to be connected to ‘desserts’ rather than ‘deserts’ of course.
And if you are selling in the UK market as opposed to the US, you will want to make sure that you use the recognized British spelling (such as theatre tickets) as opposed to the American version (theater tickets).
It is also important to note that different countries might use different words for the same thing, even though they are all English-speaking. So, while Americans call them ‘sneakers’, the British call them ‘trainers’ and the Irish call them ‘runners’. This really makes a difference.
How Do I Solve the Problem of Poor Spelling and Grammar for SEO?
Using a writing assistant is a great way to ensure that your content is ranking as highly in terms of SEO as possible. Not only will an intuitive writing assistant, such as Linguix, ensure that your content is free from errors, there are other important benefits too.
For example, Linguix offers a fully stocked list of word definitions, ensuring that you are always using the keywords that are most relevant to what you do. What is more, Linguix offers a comprehensive list of synonyms which you can utilize to ensure you are covering all bases in terms of search parameters and relevant content.
Remember, it’s not just about one or two keywords, but a whole list of related words that improve the suitability of your content.
Linguix also provides readability scores to ensure that your content is well written, something else that SEO is evolving to consider.
In short, a comprehensive writing assistant service can elevate your business up those all-important page rankings.