Email
An Apology to Regain Trust Email
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The "An Apology to Regain Trust Email" template is a three-paragraph email that apologizes for a mistake made by a company, explains the cause of the mistake, and presents steps that the company is taking to ensure it does not happen again. It also gives customers the opportunity to ask any questions they may have.
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Intro

Dear [customer name],
 We are very disappointed to hear about the inconvenience we caused on {date} when {mistake made}. While failures occur on occasion, we have a duty to take responsibility and respond quickly. It is our goal to earn back the trust we lost through our errors..

Actions taken 

Toward that end, we have looked into the cause of {mistake}. In the interest of full disclosure, our investigation found that: 
[cause #1]
[cause #2]
 We never want to inconvenience our customers, and so we hope to improve by {improvement 1} and {improvement 2}. By following these steps, we hope to ensure nothing like this happens again. 

Closing 

If you have any other questions about this incident or our investigation, feel free to let me know. I’ll be happy to discuss it with you. 
Thank you,
[your company/name]

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