A sales pitch is a sales rep’s attempt to sell a company’s service through short and persuasive messages via social media, emails or phone calls. The goal of writing a sales pitch is to catch prospective clients’ attention and convince them to learn more about the company’s products or services.
The 80/20 rule, also known as the Pareto principle, states that 20% of your company’s salespeople will generate 80% of your sales revenue. How are they closing that many deals? Let’s look at best practices for writing a compelling sales pitch, so that your prospective customers get attracted by and curious about your offer.
Identify Buyers’ Needs
The first and most essential step is to conduct deep research about your target audience. Find out what chosen companies specialize in and what goals they pursue. Learn the customer’s profile and background in detail as well — who they are, what their preferences are, what factors influence their behaviors (social, cultural and so on). Understand their pain and motivation.
Remember that your pitch should be about your customer, not your company. What values does your product offer? Is it improving efficiency, reducing costs or both? List all product features and identify the benefits each of them provides. A clear introduction of benefits is much more valuable than a simple description of features.
The more you know about your customers, the more likely you are to write a sales pitch that will appeal to your target audience. Understanding your buyer’s needs can help build trust and highlight how your product can relieve their pain.
Make the Pitch Personal
A trivial message sent to all prospects is the worst thing a sales rep can do. Therefore, it’s important to plan how you can personalize your pitch. After you’ve created a base template, you need to change it according to the media you use, clients’ peculiarities, needs, goals, motivation and pain.
For example, pitches via social media and email would be written in completely different styles.
Catch Clients’ Attention
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Therefore, it’s crucial to grab customers’ attention in the very beginning. Your headline shouldn’t sell, but present your product or service in an attractive way so that it seems useful for prospective customers. The goal of the headline is to make them curious and willing to learn more about your offer.
- To write an eye-catching headline, make sure to mention the values your target audience is looking for.
- 70% of the total digital media time in the US is spent on smartphones, therefore the headline should be short and succinct.
- Best headlines represent engagement on an emotional level, so try to connect to clients’ emotions.
- It’s crucial to test your headlines over and over again to increase the chances of success.
Include CTA
It’s hard to believe, but 85% of the interactions between salespeople and prospects end without the salesperson ever asking for the sale. Without clear instructions on what to do next, your sales pitch becomes nearly useless.
Therefore, determine what your buyers need to do. Do they need to call back or click on a link to open your website? Use precise and actionable phrases with clear instructions.
Remember, your sales pitch should always end with a well-written call to action.
Check Grammar and Spelling
Finally, your pitch is ready, it’s now time to check grammar and spelling. It may seem unnecessary, but a lot of businesspeople pay attention to the way the copy is written — mistakes make your speech look unprofessional.
If you’re running out of time, you can use Linguix’s grammar and spelling checker. This AI-based writing assistant edits your writing as you type and is great for creating emails and social media messages
Don’t Forget to Write Follow-up Emails
70% of salespeople stop at one email. Nevertheless, if you send more emails, you’ve got a 25% chance to hear back. Statistics don’t lie, so it’s crucial to write one or more follow-up emails after the sales pitch.
Wrap Up
Let’s outline the tips we’ve discussed in this article:
- A sales pitch that converts prospects into loyal customers should be personalized and based on target audience needs;
- A proper headline defines whether clients open your email or not;
- A clear call to action significantly increases chances of the desired conversion;
- A grammatically correct copy looks more professional;
- Follow-up emails aren’t aggressive: 60% of customers say “No” four times before saying “Yes”.
