The Influence of Grammar and Spelling on Keyword SEO
Search Engine Optimization (SEO) parameters are constantly evolving. Whereas it used to be all about specific words that related to the search, now it is all about user intent. That is, what is the user really looking for when they enter something into a search engine task bar? That’s important because it alters your approach, […]
6 min read
Why Spelling and Grammar Mistakes Do Affect SEO
Here’s the million-dollar question: do Google and other search engine giants assess spelling and grammar in terms of SEO? Some people will tell you that they don’t. That is partly true. However, spelling and grammar absolutely do affect SEO because they are interictally linked to readability and user experience. These are two incredibly important considerations […]
7 min read
What Really Is the Difference Between British and American English?
To start, let’s clear up a couple of misconceptions about English. First of all, although there are considered to be different dialects of English, in reality the English language only really differs in accent and vocabulary. And often, the vocabulary differences between dialects are usually colloquial in nature. What does that all mean? It means […]
7 min read
Reported Speech in English: What It is and How to Use It
Sometimes we may wish to report the words of others. In fact, this is quite a regular occurrence in any language. There are two ways to do this: reported (indirect) speech, and direct speech. Here’s how they work. Direct speech As the name would suggest, direct speech is when you directly report the words of […]
7 min read
How to Make Comparisons in English
In any language it is an essential ability to be able to make comparisons. As humans, we do it all the time, contrasting two things to ascertain which is better, more suitable, or more desirable. Fortunately, in English, making comparisons is something that, grammatically speaking, is not only easy to do, but rarely departs from […]
5 min read
How to Use Continuous Tenses in English
First of all, it is important to acknowledge that the continuous form in English is often referred to as the ‘progressive’ form. Please note that that continuous and progressive forms are one and the same. The continuous (or progressive) forming English is formed with an auxiliary (be) plus the verb in the ‘ing’ form. Here […]
6 min read
The Importance of Learning Synonyms to Improve Your Writing, and How You Can Do It
‘said’ is one of the most inexpressive words in the English language. “That is right,” he said. The problem with ‘said’ is that all it does is report the words that someone speaks. It doesn’t say anything about the way that the words were actually spoken, not to mention any meaning, emotion or feeling that […]
5 min read
10 Overly Used and Boring Verbs, and How You Can Replace Them
Some verbs just get too much airtime. You know the ones: verbs such as ‘get’ and ‘have’ that, in the English language at least, seem to represent anything and everything. If you are looking for ways to polish your writing – simultaneously being able to make your words more interesting but being clearer and more […]
6 min read
The Importance of Editing Your Written Work, and How to Do It
No one is immune from making a mistake. And when it comes to your writing, the same rule applies. In fact, the greatest writers are susceptible to the occasional error. Shakespeare, J.K. Rowling, Henry Miller, the Bible! But thinking that you are immune from making mistakes is the first mistake you make, and it is […]
7 min read
What’s the difference between ‘have’ and ‘have got’ in English?
There is an unusual situation in English where the terms ‘have’ and ‘have got’ seem to have the same meaning in two contexts, as follows: Context 1) I have a sister / I have got a sister = possession Context 2) I have to do an exam tomorrow / I have got to do an […]
6 min read