Grammar

When learning English, one of the most common complaints that speakers make is that they don’t have enough vocabulary. For many learners, reading doesn’t cause so many problems because they can recognize words when they see them, they just can’t recall the words at the right time when they want to speak. In fact, language […]

Would you like your writing to be more persuasive? Are you trying to sell your brand? Or perhaps you are putting forward an argumentative essay paper for college? Perhaps it’s your resume that you need to be more convincing? There are any number of reasons why you may need your writing to be more appealing. […]

Mistakes in your written work simply don’t look good. Whether you are writing a college paper, marketing material for your work or simply a private social media post, your written content will always reflect on you. But what does it say? Does it say ‘this is a person who is in control of their communication?’, […]

Grammar, spelling and punctuation is not something a lot of people have really thought about since high school. That’s because it’s not really very important, especially if you are in business, right? Right? Wrong. Because if your business is somehow connected to sales and marketing (not to mention that it includes any form of communication […]

You have a business that has an online presence, perhaps with a website. Furthermore, you communicate with prospective clients and customers through emails. In addition, you have written marketing literature in the form of online adverts or even physical leaflets. One question you should absolutely be asking yourself is ‘how good is the spelling and […]

Search Engine Optimization (SEO) parameters are constantly evolving. Whereas it used to be all about specific words that related to the search, now it is all about user intent. That is, what is the user really looking for when they enter something into a search engine task bar? That’s important because it alters your approach, […]

Here’s the million-dollar question: do Google and other search engine giants assess spelling and grammar in terms of SEO? Some people will tell you that they don’t. That is partly true. However, spelling and grammar absolutely do affect SEO because they are interictally linked to readability and user experience. These are two incredibly important considerations […]

To start, let’s clear up a couple of misconceptions about English. First of all, although there are considered to be different dialects of English, in reality the English language only really differs in accent and vocabulary. And often, the vocabulary differences between dialects are usually colloquial in nature. What does that all mean? It means […]

Sometimes we may wish to report the words of others. In fact, this is quite a regular occurrence in any language. There are two ways to do this: reported (indirect) speech, and direct speech. Here’s how they work. Direct speech As the name would suggest, direct speech is when you directly report the words of […]

In any language it is an essential ability to be able to make comparisons. As humans, we do it all the time, contrasting two things to ascertain which is better, more suitable, or more desirable. Fortunately, in English, making comparisons is something that, grammatically speaking, is not only easy to do, but rarely departs from […]