How To Use Gimmick In A Sentence

The gimmick is that copycat killings allow the series to combine the past and the present. Times, Sunday Times
People would be pissed if the gimmick is ruined but it's not like the movie would stop. The Latest Gimmick: Last Call, an Interactive Horror Movie, Will Phone You During the Film | /Film
His longtime friends describe his populist style as no political gimmick.
It's that time of year when gimmicky wines with daft labels burst upon us in the supermarkets.
To blame their youth, however, is to question the gimmick: two dewy adolescent Russians adding a lesbian jolt to teen pop's fading schoolgirl fantasies.

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You've criticised your debut for being a bit gimmicky. The Sun
It doesn't need gimmicks to attract youth, it needs excellence and, in particular, it needs excellence at international level.
Privatisation and gimmickry are not the answer to improving Britain's rail service.
This gimmicky attempt to kindle some public warmth for the nation's art is missing the point.
Vegas has been a touchstone for a while of squalid stupid behavior, and the “what happens in Vegas” catch-phrase/marketing gimmick is definitely one of those things that has national saturation. THE HANGOVER Unrated Blu-ray Review – Collider.com
Like so many fashionably modernistic productions, this one comes across as gimmicky, born of a desire to shock in order to shake up conventional morality.
As you get deeper into turkeys, you'll find an almost infinite number of widgets, gadgets and gimmicks for turkey hunters.
Threats to expropriate, always a gimmick to increase popularity, never materialised.
Postponing implementation is a budget gimmick used to keep the cost artificially low (if you only show expenditures in five years out of a ten year budget window the program will appear cheaper than it really is). Archive 2009-09-01
But it would be foolish to dismiss it as nothing more than a gimmick.
At first, I thought it was a bit "gimmicky" - usually camera manufacturers 'tack on' video as a bonus feature just because they can. Icrontic
She is certainly a strong enough actress to play the part without that sort of gimmickry.
My gimmick will be a foot fetish and a toe collection reaved from dead hookers. JERRY BRUCKHEIMER’S LAWS OF SCIENCE
Nah, diving is pretty cool, and half-pipe is fun, albeit pure gimmick. Matthew Yglesias » Ski-Jump Science
They can appeal to all our five senses through their plants alone without the need for garden gimmicks. Times, Sunday Times
There are a couple of moments that see the 3D element used to its potential but on the whole it feels like an unnecessary gimmick. The Sun
That said, you don't need a gimmick. Times, Sunday Times
They use tricks and gimmicks to electrify their audiences under the label empowerment, overcoming limitations and more with the promises of wealth and happiness. Grant Cardone: James Ray Was Warned
There is a refreshing absence of gimmickry about her.
As expected the gagman becomes the Jokester taking on many of the gimmicks our very own New Earth Joker has been employing since his introduction oh so many years ago. The Search for Ray Palmer: Crime Society | Major Spoilers - Comic Book Reviews and News
It is more like a sales gimmick which targets the poor and uneducated.
This sudden shift in the focus of American politics should not be dismissed merely as a cynical election gimmick.
The gimmick lets you send a stranger you fancy a drink, via buttons on the seatback entertainment system. Times, Sunday Times
It's also clear that in an information-glutted age, the need to stand out is greater and big names come with ready-made recognition factor – so what might once have been a gimmick now seems like good marketing sense. Slick Jagger? Joy Orbison? Why silly names hide credible music
I will say, the ghost story is one of the most difficult supernatural tales to pull off effectively, especially in film, and one does not manage that trick by regurgitating every tiresome gimmick from the last decade of American and Japanese cinema (most of which never worked to begin with). "There's a shark-shaped fin, in the water of my dreams..."
It's actually one of their most solid, cohesive releases, immediately illustrating that the band's utilization of theremin, marimba, banjo, musical saw, and bass clarinet was never a gimmick, but rather a means to an end.
The final outcome is a festive, paint-by-numbers Abstract Expressionism, a gimmick made thoroughly improvisatory and formalities made endearingly licentious, all of it as if for the first time.
Some companies have found the gimmick expensive and are gradually tapering off. Take Care of Your Skin
With thousands of Tesco staff working late tonight to reprice thousands of everyday foodstuffs, the jury is out as to whether the "big price drop" is a gimmick or a bold step for the supermarket that has set the pace for much of the last decade. Trouble at the till: Tesco rounds on its rivals and starts a £500m price war
The tight, slick production makes this easily playable at high volume without many gimmicky distractions.
The restaurant's gimmick is a circular aquarium, behind 10 ft-high glass surrounding diners.
This is not a gimmick or a "schmooze" as we call it in the trade. Howard Dean on the Internet
Jail One of his gimmicks is to have his father comb his hair in the ring after victory. The Sun
It is largely gimmick-free apart from the automatic headlamps and artificial speed limiter.
Luckily, I've found the story -- it's condensing it into 250 words of something "fresh" and "interesting" but not "hooky" and "gimmicky" -- and please, yes, let's add well-written -- that's kicking tail with me. HH Com 426
A nice idea, but it came off a bit gimmicky and mildly overacted, though the six seconds or so in which Bincohe puts on lipstick in front of the mirror and wrestles with earrings (in another example of how a film still takes on a different meaning after one has screened the film) were very good. Michael Vazquez: ON THE 48TH ANNUAL NEW YORK FILM FESTIVAL
Product innovations, and not short-term gimmicks should be used as devices to improve bottomlines.
Is it the dawn of a new, more immersive cinema experience or a gimmick that makes the screen look dark and gives you a headache? The Sun
A gimmicky idea too far? Times, Sunday Times
What once seemed a crafty producer's gimmick now sounds more like the imaginary friend of a shy dude who needed someone to talk to in the studio while he chain-smoked blunts.
Brutal battle devastator sounds like nothing more than a cheap power rangers inspired gimmick. edc2 Transformers: Revenge of the Fallen Fun Facts | /Film
She said Davis made it because of her singing - not a crazy costume or attention-getting gimmick.
While he challenges Democrat Coakley to take the pledge, which she calls a gimmick, Coakley toured the Lynn Community Health Center, where officials cite her winning lawsuit against pharmaceutical companies. TheBostonChannel.com - News
They're quite orthodox, not gimmicked in any way.
In the absence of substantial state funding, even pioneers of real-life space exploration missions have to turn their work into a cultural gimmick in order to win investment and publicity.
We are not beholden therefore to any past political history or any particular business gimmick. Thinking the Unthinkable
He has a tendency to overwrite and he gorges on gimmickry.
Daly, the late-night talk show host and former MTV veejay, first thought it might be "gimmicky" but ultimately found it to be "a great idea in an American Idol world. How NBC's The Voice Plans to Out-Class TV's Singing Competition Shows
The gimmick in question is called a "reconveyance fee. Proponent Of New Real Estate Fee Exempts His Own House
New performers, with new gimmicks, inflamed their enthusiasms. PASSION IN THE PEAK
Anderson does hold the paranoid, hermetic mood for all 100 minutes and Bale is impressive, even without the thin-man gimmick.
However, many journalists and others were almost certain that it was a publicity-seeking gimmick.
A Fox on the Fairway" even borrows blatantly from the playwright's own manual, reusing a curtain-call reenactment gimmick from his "Lend Me a Tenor. Theater review: 'Fox on the Fairway' at Signature Theatre
But the low-lit bar, with loft-like ceilings and a palette of soft browns and burgundy, caters to the international high-roller set, a group not easily impressed with gimmicks at cocktail hour. Serious About Cocktails
If you introduce a pre-show element, be sure it relates to the show and doesn't come across as a cheap marketing gimmick.
There is a new breed of designers who make elegant, ungimmicky things. Times, Sunday Times
Avoid situations where you are merely an added attraction or gimmick!
While it is true that existing solutions are probably sufficient for the casual user (although we are still faster, more reliable and have bluetooth support) – when you need to use a mobile business card for * business*, you cannot, must not and will not use a solution that is unreliable across platforms, gimmicky or iPhone-only. BeamME Pro Update Hits the App Store
The gimmick is that copycat killings allow the series to combine the past and the present. Times, Sunday Times
Foer embellishes the narrative with evocative graphics, including photographs, colored highlights and passages of illegibly overwritten text, and takes his unique flair for the poetry of miscommunication to occasionally gimmicky lengths, like a two-page soliloquy written entirely in numerical code. Stephen Daldry to Adapt Jonathan Safran Foer’s Novel Extremely Loud and Incredibly Close | /Film
Is this a commercial gimmick or an interesting literary experiment? Times, Sunday Times
Jail One of his gimmicks is to have his father comb his hair in the ring after victory. The Sun
Penn: I feel like at this point, it's a little gimmicky, which is good. The Washington Post: National, World & D.C. Area News and Headlines - The Washington Post
The C1 proves that you don't need gimmicks and gadgets to succeed with a small car that makes ideal city transport. The Sun
What we really need is a team of great players, not a gimmicky new uniform.
a cheap promotions gimmick for greedy businessmen
The pretty girl on the cover of the pictorial is just a sales gimmick.
DeMint and Graham say the ultimate costs of the legislation aren't known because of what they call accounting gimmicks that overstated potential savings. Local Headlines - ABC News 4
These designers focused on easy, ungimmicky femininity and excelled at producing gorgeous clothes that will speak directly to the customer. Times, Sunday Times
He seemed destined for a career of peripheral self-indulgence, a YouTube showboater and gimmicky solo act who could not integrate his astonishing artistry into a team. QPR's swashbuckling Adel Taarabt leads ranks of second division Caesars | Rob Bagchi
The gimmick lets you send a stranger you fancy a drink, via buttons on the seatback entertainment system. Times, Sunday Times
John McCain received over $1 million in campaign contributions from »»oil & gas industry companies 1 has over 20 oil company lobbyists running his »»campaign 2 would give big oil companies $3.8 billion in tax breaks »» 3 supports gimmicks (like a Gas Tax Holiday and offshore »»drilling), over real solutions MoveOn. org is supporting the National Day of Action for an Oil-Free President. WN.com - Articles related to The oil industry is taxed gently
Back in the 1960s, a guy named Castle became the king of gimmicky horror movies.
Foer embellishes the narrative with evocative graphics, including photographs, colored highlights and passages of illegibly overwritten text, and takes his unique flair for the poetry of miscommunication to occasionally gimmicky lengths, like a two-page soliloquy written entirely in numerical code. Stephen Daldry to Adapt Jonathan Safran Foer’s Novel Extremely Loud and Incredibly Close | /Film
This was not a day for modern celebrations or any other newfangled gimmick. Times, Sunday Times
One size does not fit all Although student accounts may seem gimmicky, they are more generous than standard current accounts. Times, Sunday Times
DON'T waste time dreaming up poster designs or catchy new advertising gimmicks. Times, Sunday Times
Heads may wonder whether it is just another gimmick. The Sun
This recording is not reaching for grandiosity or gimmicky newness.
No flash in the pan, no gimmick needed, they back up their chops with integrity and experience.
Even if we accept Scherer's premise that the spending in AZ is indeed a gimmick, it nevertheless sends an important message to supporters everywhere. Bright Shiny States - Swampland - TIME.com
In his book on orchids he documents the elaborate frills and furbelows, gimmicks and traps, that lure and exploit insect pollinators, thereby ensuring cross-fertilization.
It's good fun for fans, and particularly for anyone who saw it live, but it's far too poppy and gimmicky to really fit into this remix CD.
I dig 'em, but I betcha I'd be digging them a lot less this week had I been subjected to a full hour of that vocal harmonizing gimmick they always do.
Cross off CBS 'gimmicky' Ex List 'off your viewing schedule - USATODAY. com Cross off CBS' gimmicky 'Ex List' off your viewing schedule
He gimmicked the accounting rules, cut the number of examiners, and desupervised the industry. William K. Black: If Obama Thinks the Response to the S&L Debacle Failed, Why Is He Adopting it?
3D * is* a gimmick promoted by an industry which has run out of ideas, and will die a death like 'stereovision' before it. Freshnews.org - most clicked links
Electronic musicians have often employed gimmicks to add interest to the underwhelming spectacle of watching men pushing buttons on laptops. Times, Sunday Times
Our main courses were similarly ungimmicky: classic flavours cooked with care, but without unnecessary adornment. Times, Sunday Times
A gimmicky or imbalanced team relies on one powerful tactic to win.
The Pick Six gimmick at the race track is where the money is, and all the evidence points to the fact that three sharpies made their big play on the great day of the Breeders Cup championship races at Arlington Park outside of Chicago on Oct. 26.
Wired. com marks Presidents Day weekend with brief vignettes of three of our techiest presidents: Washington steered national policy toward an embrace of science, Jefferson made a significant contribution to paleontology, and Lincoln devised and patented a gimmick for lifting stranded boats. Wired Top Stories
‘Starting in samam, with the first word coinciding with the first beat of tala will not sound interesting,’ she warns her students, pointing out the grace in ‘eduppu’ gimmicks of pallavi singing.
She's a singer who takes a lot of artistic risks while never succumbing to gimmickry and pandering.
When it comes to sharing your faith, gimmicks are of dubious value.
This is a gimmick to lure voters and I never thought I would see McCain stoop to the same level as Clinton - oh – she jumped on his bandwagon .. McCain unyielding in call for gas tax relief
Fair point, but I still stand by my argument: without a central bank and a built-in bail-out mechanism (Lender of Last Resort), and without countless other governmental gimmicks that facilitate the bailing-out of banking, I firmly believe fractional reserve banking would not exist. Matthew Yglesias » Macro Rap
This aspect is more than a gimmicky distraction, as his tinkerings transform a fairly standard rocket launcher into a potent homing weapon that can track and fire upon four targets simultaneously.
While the author admits these flaws in varying measure, at some point, her self-deprecating accounts of her romps seem more like gimmicky braggadocio rather than self-reflective criticism much less exculpation for region-wide offenses. C. Christine Fair: Baffled by The Taliban Shuffle
There were no substitutes and no gimmicks and it was absolutely riveting.
DeMint and Graham said the ultimate costs of the legislation aren't known because of what they call accounting gimmicks that overstated potential savings. FoxCarolina.com - News
On the steep road snaking past my view a lone rider on a horse with a flag for the CHP secularist party clops by, a fancy folksy gimmick cooked up to show that they are the true party of ordinary folk. Turkey: A Day In The Life
Every single shot was framed like an exquisite classical sculpture or painting , and what you guys have been calling "gimmicky" on this website can be overdone - yes. James Cameron Explains Why Hollywood is Screwing Up 3D « FirstShowing.net
It is a sales gimmick, a cheat, a swindle, a scam.
Let's hope it becomes an integral part of gaming instead of just a gimmicky bolt-on. The Sun
His stubborn puritanical simplicity was sometimes dismissed as a publicity gimmick.
The market is saturated with this sort of heavy, but melodic guitar-based rock, and there isn't really a wrinkle or gimmick to help attract listeners.
And if the publisher has no history of publishing hateful works, and if the editor and owner both of such sterling reputations for being nice people and friends to all, then what on Earth would make their authors house authors, it sounds like? believe these two would allow hateful or ignorant or "gimmicky" works in the anthology? My Final Word on LLD Press
That, and the simple fact that anybody with a gimmick on prime-time TV is bound to be a hit no matter what they do, whether it's nuns and paintings or suited spivs with antiques.
Although I kind of wince at the idea of making the films 3D because I like to think of Pixar being above that level of gimmickery, I'm looking forward to revisiting Woody, Buzz and the rest. Pixars's Toy Story 3D Conversion Leaves Films Unchanged « FirstShowing.net
He seemed destined for a career of peripheral self-indulgence, a YouTube showboater and gimmicky solo act who could not integrate his astonishing artistry into a team. QPR's swashbuckling Adel Taarabt leads ranks of second division Caesars | Rob Bagchi
People have talked dismissively of gimmicks but these gimmicks are going down well in my constituency.
Critics have wasted no time dismissing the scheme as a gimmick or proof that the government have run out of ideas.
Cynics dismissed the collection, which garnered a lot of attention in the literary pages, as a publishing gimmick.
He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick.
The gas tax holiday is a pandering nonsolution gimmick for somebody who touts real solutions for nation. McCain unyielding in call for gas tax relief
Was this going to be the ultimate in body language, or a pointless gimmick?
The collection itself was patchy, weakened by the kind of fabulism and look-at-me rhetorical gimmicks found in books by his coevals Jonathan Lethem and Jonathan Safran Foer. Life With and Without Tradition
It seems a contrivance, a gimmick designed to get attention, which it does.
Relying on natural light and without gimmicks or props, his work was often understated and subtle but easily accessible.
‘I am disappointed that they view Bolton's transport plans as nothing more than a cheap political gimmick,’ he said.
It's a bit of a gimmick, something you show off to your friends. The Sun
As the old strippers in Sondheim's musical Gypsy tell us: ‘you've got to have a gimmick.’
The pretty girl on the cover of the pictorial is just a sales gimmick.
Somehow, the art rests in a balance of perfect tension - every element a gimmick but no element superfluous.
Another wedding industry gimmick? The Sun
It's a gimmick that keeps many orchestras solvent. Times, Sunday Times
Film-3D isn't like the real world -- it's an accentuation of it; or, in other words, a gimmick. Martin Scorsese Says Even Films Like Precious Should Be in 3D | /Film
Privatisation and gimmickry are not the answer to improving Britain's rail service.
Jail One of his gimmicks is to have his father comb his hair in the ring after victory. The Sun
As courses proliferate, they promote themselves with ever more exotic gimmicks.
Silicon Valley firms that fought the change are planning a variety of gimmicks to soften the blow, such as rejiggering the numbers used to estimate the value of options. Calendar
The more gimmicky the title, the less interesting the book!
The exhibition is informative, up to date, and mercifully free of gimmicks.
Colourful stickers, festoons, bargain deals and a whole range of sales gimmicks are employed to lure customers.
Rhee-Klein "manifesto" a "concise compilation of today's fads and gimmicks in education" (The Answer Sheet) DeMorning DeBonis: Oct. 12, 2010
Both clearly had a vision for the film, and not just an excuse to show off computer graphic gimmickry.
So my assertion that the whole "get in shape with Wii" angle was entirely a gimmick is based entirely in ignorance -- at least, as far a the game aspect is concerned. Archive 2009-06-01
Foer's interest in doubles, in halves that must become wholes, in intertwining the fictional and the ‘real,’ is more than just a gimmick.
Unfortunately McCain opted for a gimmick pick for VP. Sarah Palin Steps Down As Alaska Governor
The promise of lower taxation may have been just an election gimmick to gain votes.
The recently launched I Write Like has one simple gimmick: You paste a few paragraphs that exemplify your writing, then click "analyse" and _ poof! IOL Technology
They will try to buy time with a vast array of market manipulations and financial gimmickry.
McKinnon pushed back a bit half-heartedly about this, but the bottom line on the Palin selection is increasingly clear: it was a historically bad decision by McCain, a gimmick that backfired -- not just because Palin is so clearly unsuited for high office, but because it demonstrated McCain's own severe deficiencies as an executive. Sarah Palin: Trick or…Trick - Swampland - TIME.com
When I first heard about the capless filler, it sounded like a gimmick. Ford’s capless fuel fillers save aggravation
24's gimmick, and it is a gimmick rather than a specific innovation, is the realtime/screentime synchronicity.
Marketing by stereotypes is never a good idea, and yet it remains a socially acceptable gimmick when addressing the GLBT community. Matthew Long: No Respect for the Gay and Lesbian Traveler
I don't think it's really fair to say it's just a matter of Pratchett not liking shopping centres or muzak; I think, in fact, that he's making a far broader and more serious point here than he does in almost all his other novels - the 'gimmick' isn't shopping centres, it's depersonalisation and the advent of the hyperreal. Reaper Man by Terry Pratchett
When choosing a children's savings account, ignore the gimmicks, free gifts and advertising featuring cartoon characters or celebrities.
Don't fucking buy specialized if you think it's so gimmicky and expensive. ok 6k for a stumpy is a lot, but this racket has been going on for years, this is hardly news. Creature Comforts: Let's Get Serious
The singles chart needs to be treated as a separate entity, and not as a cheap promotions gimmick for greedy businessmen.
When it comes to fat-loss supplements, the market has been flooded with gimmick after gimmick.
However, he warned that gimmicks could never override the importance of the top property buzzword: location.
My boyfriend thinks the prominent warning about the 4 hour prong is a marketing gimmick. She Said You Couldn’t Stay Up | ATTACKERMAN
At children's parties you have acts like magicians and balloon-benders; at adult parties you have gimmicks to hold the guests' attention.
No finesse, no gimmicks. Just raw speed and pure acceleration.
The epithet, though, makes this exciting band seem much more gimmicky and limited than they really are. Times, Sunday Times
The two main problems are blandness and gimmickry. Times, Sunday Times
This was not a day for modern celebrations or any other newfangled gimmick. Times, Sunday Times
They may lack a lengthy list of gimmicks, but sometimes less is more. Times, Sunday Times
Some companies have found the gimmick expensive and are gradually tapering off. Take Care of Your Skin
Also in the Stranger: Annie Wagner on The Namesake, "a perfectly subtle story that stiffens with each new visual gimmick," and Michael Atkinson on a sampling of video "elegies" by Alexander Sokurov, "one of the modern age's most restless and uncompromised cinematic powerhouses. GreenCine Daily: Shorts, 3/19.
When the initial letters are vowels, the gimmick is called assonance. The Right Word in the Right Place at the Right Time
No gimmicks were needed, because the story spoke for itself. Christianity Today
Musically, the group captures a pressing sense of urgency devoid of anything trite or gimmicky.
Those who would mistake the storm for a lame gimmick or a half-baked attempt at breaching the fourth wall are missing the point.
For all its cartoon, show-tune feel, it doesn't sound contrived, forced, or gimmicky.
They give away free gifts with children's meals as a sales/marketing gimmick.
As gimmicky as that parenthetical R may seem, the crucial point it (and the performances) made was that as explosive and timbrally exotic as Varèse's music can be, its structures are actually comfortingly traditional. NYT > Home Page
Time to start working from the text, making from this trash and gimmickry of sex my aesthetic: a hip first, a breast, a slow shadow strip out of clothes that bushelled me asleep.
Counties no longer need gimmicks to fill their grounds, many people come simply to watch cricket. Times, Sunday Times
But don't expect gimmicky spectacle from their performance.
My brother has been putting together a large assortment of high grade undergrounds over the last few years, and it constantly amazes me that this type of truly small press material, which often was issued in limited print runs by admittedly avante garde, antidisestablishmentarian, counter-culture individuals, doesn't fetch the premium pricing that the latest gimmicked-up, alternate-covered, piece of mundane dreck does - once the CGC gets its grubby mitts on it. Retro-View: Anus Clenching Adventure With Harold Hedd
The promise of lower taxation may have been just an election gimmick to gain votes.
It is a sales gimmick, a cheat, a swindle, a scam.
The ‘gimmick’ of the show is that it is relentlessly fast paced, with multiple storylines, and characters who seem at times to be superhumanly capable, and at other times to be the most annoying self-centred arrogant prigs on the planet.
Like Orci said, a good story, not a slick gimmick, is the key to success. Analyzing 2009 – Collider.com
Hirst was once one of a new generation that contemptuously dethroned the old with the pzazz of bad behaviour, and art that was little more than a succession of stunts and gimmicks. Smoking Guns and the Morality of Parliamentary Privilege
But it is also overcooked and frenetic, with some visual tricks and gimmicks repeated often enough to induce a diminishing return of novelty and effect.
Try the new gimmick at hotels. The Sun
You cannot granulate chewing gum and force it through an injection moulding machine .. no moulder in their right mind would do this for the sake of a marketing gimmick. THE BUBBLE GUM BIN – Made From ‘Recycled’ Gum! | Inhabitat
They are glossy, glib and trot out all the gimmicks and tricks to catch your attention - and are pointless as anything other than that.
This latest ‘don't buy a round’ gimmick is misdirected.
Let's hope it becomes an integral part of gaming instead of just a gimmicky bolt-on. The Sun
A ‘Whatsit,’ as you probably know, is defined as a gadget, tool, gimcrack, or gimmick whose purpose is not immediately apparent (to the uninitiated).
Some of this is due to their gimmicky name – a very 1964 in-joke – and the hunting uniforms, sourced from a theatrical costumier, that formed their first band uniform. Ray Davies: a dedicated chronicler of fashions
‘It's an old-fashioned, low-tech programme about content, not whizzy gimmickry,’ he says.
It can feel a bit gimmicky at times - what is it with the Snow family that they need to have a visual prop of some sort? Times, Sunday Times
But no gimmicks, gadgets or trinkets. Times, Sunday Times
It was one of the most beautiful flavour experiences I've ever enjoyed and most definitely not a cheffy gimmick.
The gimmick lets Nolan have three clocks ticking down instead of one which should be killingly suspenseful. 'Inception' A Masterpiece? Only In Someone's Dream
Too often they came across as gimmicks, awkward and heavy-handed.
Perhaps it sounds like a gimmick or a trick. Times, Sunday Times
the gimmick would convince none but the most credulous
The singles chart needs to be treated as a separate entity, and not as a cheap promotions gimmick for greedy businessmen.

How To Use Gimmick In A Sentence

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