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[ UK /ɡˈɪmɪk/ ]
[ US /ˈɡɪmɪk/ ]
NOUN
  1. something unspecified whose name is either forgotten or not known
    she eased the ball-shaped doodad back into its socket
    there may be some great new gizmo around the corner that you will want to use
  2. any clever maneuver
    he would stoop to any device to win a point
    a cheap promotions gimmick for greedy businessmen
    it was a great sales gimmick
  3. a drawback or difficulty that is not readily evident
    it sounds good but what's the catch?

How To Use gimmick In A Sentence

  • The gimmick is that copycat killings allow the series to combine the past and the present. Times, Sunday Times
  • People would be pissed if the gimmick is ruined but it's not like the movie would stop. The Latest Gimmick: Last Call, an Interactive Horror Movie, Will Phone You During the Film | /Film
  • His longtime friends describe his populist style as no political gimmick.
  • It's that time of year when gimmicky wines with daft labels burst upon us in the supermarkets.
  • To blame their youth, however, is to question the gimmick: two dewy adolescent Russians adding a lesbian jolt to teen pop's fading schoolgirl fantasies.
  • You've criticised your debut for being a bit gimmicky. The Sun
  • It doesn't need gimmicks to attract youth, it needs excellence and, in particular, it needs excellence at international level.
  • Privatisation and gimmickry are not the answer to improving Britain's rail service.
  • This gimmicky attempt to kindle some public warmth for the nation's art is missing the point.
  • Vegas has been a touchstone for a while of squalid stupid behavior, and the “what happens in Vegas” catch-phrase/marketing gimmick is definitely one of those things that has national saturation. THE HANGOVER Unrated Blu-ray Review – Collider.com
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