unpopular with + people
Talking about opinions of a group
Use with when referring to the people who dislike someone or something.
The decision was unpopular with employees.
Unpopular with or unpopular in?
Use unpopular with for groups of people and unpopular in for places, organisations, or fields.
Quick answer
Choosing the correct preposition
Unpopular with is the usual pattern when people dislike someone or something. Unpopular in refers to a place, community, market, or area of activity.
The policy is unpopular with voters.
The brand became unpopular in Europe.
He was unpopular with his classmates.
The brand became unpopular in Europe.
He was unpopular with his classmates.
Choose the pattern by meaning
These forms are not interchangeable. Choose the construction by meaning, not by which preposition appears most often.
unpopular in + place
Talking about regions or settings
Use in for countries, cities, industries, or communities.
Cash payments are becoming unpopular in some cities.
unpopular in + field
Talking about areas of activity
In can refer to a profession or social environment.
The idea remains unpopular in academic circles.
See the difference in context
The same subject can take different constructions because each sentence answers a different question.
Construction
Example
Meaning
unpopular with
The mayor is unpopular with students.
Students dislike the mayor.
unpopular in
The product is unpopular in rural areas.
It lacks support or demand there.
unpopular among
The rule is unpopular among teenagers.
Among is another common choice for groups of people.
Common mistakes
Some combinations appear in real text but do not mean what learners often assume.
Using in for people
Use with or among when the reference is a group of people.
✕ The actor is unpopular in fans. ✓ The actor is unpopular with fans.Using with for locations
Use in for places or environments.
✕ The app is unpopular with the local market. ✓ The app is unpopular in the local market.Quick practice
Choose the expression that matches the intended meaning.
1. The new rule is unpopular ___ teachers.
2. The service became unpopular ___ the region.
3. The proposal is unpopular ___ younger voters.
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Frequently asked questions
Can I use unpopular among instead of unpopular with?
Yes. Among is common when referring to groups of people.
Is unpopular to correct?
Not usually after the adjective unpopular. English normally uses with, among, or in.
Can unpopular in refer to online communities?
Yes. It can describe opinions inside a group, platform, or professional field.
Related preposition guides
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