Style

Companies across multiple industries have been striving to boost diversity among their teams for decades. However, many leaders have realized that more can be done in terms of inclusivity. One of the most apparent parts of these efforts is promoting inclusive language in corporate communications, both internal and external. Unfortunately, multiple negative effects may be […]

5 min read

Grammar, spelling and punctuation is not something a lot of people have really thought about since high school. That’s because it’s not really very important, especially if you are in business, right? Right? Wrong. Because if your business is somehow connected to sales and marketing (not to mention that it includes any form of communication […]

6 min read

Here’s the million-dollar question: do Google and other search engine giants assess spelling and grammar in terms of SEO? Some people will tell you that they don’t. That is partly true. However, spelling and grammar absolutely do affect SEO because they are interictally linked to readability and user experience. These are two incredibly important considerations […]

6 min read

To start, let’s clear up a couple of misconceptions about English. First of all, although there are considered to be different dialects of English, in reality the English language only really differs in accent and vocabulary. And often, the vocabulary differences between dialects are usually colloquial in nature. What does that all mean? It means […]

6 min read

Sometimes we may wish to report the words of others. In fact, this is quite a regular occurrence in any language. There are two ways to do this: reported (indirect) speech, and direct speech. Here’s how they work. Direct speech As the name would suggest, direct speech is when you directly report the words of […]

6 min read

Metaphors, when used correctly, are a powerful literary tool, as Shakespeare knew only too well. The above quote, taken from the Bard’s play As You Like It, expertly describes life as if it were a play, with all of us acting our parts. It’s a vivid description, and metaphor was something that Shakespeare knew how […]

6 min read

One of the most common writing advice you can find on the web is “never use passive voice.” There are so many professionals and even software tools that identify the passive voice as a mistake that it is hard to resist this crowd wisdom. However, in reality, the passive voice is not a mistake at […]

5 min read

Writing is not only about avoiding grammar or spelling errors. It is always about style. People can instantly tell when they are reading something wonderful versus poor styled piece. This is why you as an author should work on your writing style, and here are five simple tips that will help in lifting it fast. […]

6 min read

A metaphor is an idea that seeks to explain something by using words that are not literally connected to the topic being discussed. Metaphors are a wonderful part of language, both enabling better understanding of meaning and providing a poetical edge to the language that may otherwise not exist. Let’s start with a few examples: […]

6 min read

Let’s share a secret that all great writers are already aware of: you’ve got to get your reader hooked from the off. In fact, every line must leave the reader wanting more, but it is the first sentence that must make the biggest impact. This may always have been true, but we live in the […]

6 min read