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loss leader

NOUN
  1. a featured article of merchandise sold at a loss in order to draw customers

How To Use loss leader In A Sentence

  • The term loss leader is thrown about with regards supermarkets yet Wetherspoons gets not a mention for undercutting locals. Yep its cunt of the year time: Tim Marin head of J D Wetherspoon.
  • Beck is the loss leader for Fox because he does not rake in advert money but his ratings are very high. Think Progress » Beck loses 103 sponsors as his UK television broadcast runs for five days straight without any ads.
  • Whether you call the discounted goods or services sold, and Groupon's cut, a marketing cost or a loss leader, this is hardly uncharted water. MarketWatch.com - Top Stories
  • The retailer could sell its slate as a loss leader, but still profit by directing its tablet users to its own services and software.
  • In less than thirty years, roughly since the premiere of Star Wars, domestic grosses - once the industry's bread and butter - have become a virtual loss leader.
  • Once upon a time we may have been loss leaders; but now, we are expected to earn our keep.
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