downmarket

[ UK /dˈa‍ʊnmɑːkˌɪt/ ]
ADJECTIVE
  1. designed for low-income consumers
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How To Use downmarket In A Sentence

  • The company wanted to break away from its traditional, downmarket image.
  • Why is the company going downmarket and developing smaller machines?
  • The company wanted to break away from its traditional, downmarket image.
  • Down a "middy" of Tooheys New (a downmarket brew but perfect for this pub) to whet your appetite for lunch. City Walk: Sydney
  • Yet if you look at the mass circulation downmarket newspapers, or the plethora of glossy celeb mags you would think there was a national obsession with C-list publicity seekers.
  • She spent most of her early life not far from Rodeo Drive, but in a decidedly more downmarket part of Beverly Hills where the family fashion was shaped by what they could find in charity shops.
  • Perhaps there should be another target for this blog entry - and that's the people who are willing to take their politics/ideals and morals from a downmarket tabloid newspaper.
  • It was also a dismal store and the concept of trying to serve both upmarket and downmarket clients was never going to work.
  • It looked and felt like a downmarket tabloid, but it was in a war it could not win against the more richly resourced Daily Record, Sun or Mirror.
  • Keeping his eye on contemporary consumer demand in order to exploit the market's top end, he produced plates with undraped figures, but clothed them when he went ‘downmarket.’
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