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[ UK /əʃjˈɔː/ ]
[ US /əˈʃʊɹ/ ]
VERB
  1. be careful or certain to do something; make certain of something
    He verified that the valves were closed
    control the quality of the product
    See that the curtains are closed
  2. make certain of
    Preparation will guarantee success!
    This nest egg will ensure a nice retirement for us
  3. assure somebody of the truth of something with the intention of giving the listener confidence
    I assured him that traveling to Cambodia was safe
  4. make a promise or commitment
  5. cause to feel sure; give reassurance to
    The airline tried to reassure the customers that the planes were safe
  6. inform positively and with certainty and confidence
    I tell you that man is a crook!

How To Use assure In A Sentence

  • I reassured him it was secure by logging into my account and viewing his profile. Computing
  • If all this seems a little negative, let me assure you I now feel an almost pathological fondness for the place. Times, Sunday Times
  • Please be assured that eHarmony uses robust security measures, including password hashing and data encryption, to protect our members' personal information. TIME.com: Top Stories
  • Right now it's pretty dry and thrashed from the stripping treatment, but I have expensive shampoo and conditioner, and the brutal hairdresser assured me that with patience and continued use my hair would work its way back to normal. Hair fix #3
  • We wish to assure the public that the teaching, reading and writing of poetry are alive and well at Rio Rancho High School.
  • reassured by her praise he pressed on
  • Rest assured that you are not the only one who is confused. Times, Sunday Times
  • ‘Don't worry, babe,’ he reassured his wife though he wasn't as confident as his tone conveyed.
  • Not only was his analysis absolutely on target, he was tremendously self-assured, well spoken and telegenic.
  • Even the sight of a gibbet, if it assured him that one robber was safely disposed of by justice, never failed to remind him how many remained still unhanged. Rob Roy
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