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Prepositions with “market”

Using prepositions with “market”

Different prepositions with “market” express location, purpose, availability, or target customers. Some combinations are fixed expressions.

Quick answer

Which prepositions are common with “market”?

Common combinations include “in the market” for buying intentions, “on the market” for availability, “market for” for demand, and “market to” for target audiences. “Of market” is not a standard expression.

We are in the market for a new laptop.
The house is now on the market.
There is strong demand in the market for electric cars.
The company plans to market to young professionals.

Choose the pattern by meaning

These forms are not interchangeable. Choose the construction by meaning, not by which preposition appears most often.

1
in the market for + product

Talking about wanting to buy something

Use this expression when someone is considering a purchase.

They are in the market for a larger office.
I am in the market for a used bicycle.
2
on the market

Talking about availability for sale

Use this phrase for products or property available to buyers.

The apartment is on the market again.
It is one of the safest drugs on the market.
3
market for + product

Talking about demand or audience

Use “market for” to describe demand for a type of product or service.

There is a growing market for organic food.
The company identified a new market for its software.
4
market to + audience

Talking about target customers

As a verb, “market to” means promote something to a particular group.

The brand is marketed to teenagers worldwide.
These products are marketed to business travellers.

See the difference in context

The same subject can take different constructions because each sentence answers a different question.

Construction
Example
Meaning
of market
“Of market” is not a standard fixed combination in modern English.
Usually avoided except where “of” belongs to another structure.
in the market for
We are in the market for a family car.
Interested in buying something.
on the market
The phone will be on the market next month.
Available for sale.
market for
There is a large market for online courses.
Demand or customer base.
market to
The campaign was marketed to students.
Directed at a target audience.

Common mistakes

Some combinations appear in real text but do not mean what learners often assume.

Using “of market” as a fixed phrase

English normally uses other prepositions with “market.”

✕ of market demand ✓ market demand

Confusing “in the market” and “on the market”

“In the market” refers to buyers; “on the market” refers to things for sale.

✕ We put the house in the market. ✓ We put the house on the market.

Quick practice

Choose the expression that matches the intended meaning.

1. They are ___ the market for a new printer.
2. The product will be ___ the market next week.
3. The company markets its services ___ small businesses.

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Frequently asked questions

What does “in the market for” mean?

It means interested in buying something.

Is “of market” correct English?

Not as a standard fixed expression with “market.”

What is the difference between “market for” and “market to”?

“Market for” refers to demand, while “market to” refers to promoting to customers.

of, about, against, to or for racism? of, about, for, in or on friendship? of, about, for, on or to thing? of, about, for, to or with sex? of, about, on, to or for moon? "of access" or "with access"? "of accommodation" or "for accommodation"? "of accuracy" or "for accuracy"? "of action" or "in action"? "of actor", "with actor" or "by actor"? "of address" or "to address"? "of administration" or "in administration"?

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