[ US /ˈəndɝˌpɹaɪs/ ]
  1. sell at artificially low prices
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How To Use underprice In A Sentence

  • Are supermarket drinks, as the on-trade claims, underpriced? Times, Sunday Times
  • Watercolours are not understood and are therefore incredibly underpriced.
  • When carriers underpriced their workers' compensation product to gain market share in the late 1990s, some carriers became insolvent.
  • Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.
  • Well, from a competitive strategy standpoint, the reader is absolutely correct; the pharma companies will not underprice themselves in the Canadian market if it threatens their US profits.
  • The fundamental problem is that for most people (that is, other than the genuinely poor or those facing catastrophic illness), especially the well-paid, medical services are underpriced.
  • People have underpriced stocks because of what they see on television.
  • Many companies deliberately underpriced policies to boost market share.
  • The result is sophisticated, full of character - and underpriced. Times, Sunday Times
  • The opening 60 lots or so include many good names in an area that has come to seem underpriced. Times, Sunday Times
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