NOUN
- the moment in a bullfight when the matador kills the bull
- a crucial moment on which much depends
How To Use moment of truth In A Sentence
- They felt sure that at the moment of truth in the polling booth most voters will consider their wallets.
- When the Moment of Truth arrives, the user sees the results of a proper double-blind test.
- Both men knew the moment of truth had arrived.
- The prior art on continuity vs. flighting comes from John Philip Jones and Erwin Ephron, who used IRI panel data to show that Recency is what really counts – the Ebbinghaus memory curve's effect on ROI – reaching consumers just before shopping trips (so they actually remember you at the moment of truth – psychologic term of art: Priming), driving up ROI. In Terms Of ROI: What Do We Know About Continuity Vs. Flighting? - Bill Harvey - MediaBizBloggers
- Every moment of mindfulness is a moment of truthfulness, of directed knowing.
- Both men knew the moment of truth had arrived.
- However, after a few weeks, cinema audiences dropped dramatically and the moment of truth arrived.
- Lift-off is always the moment of truth for a new rocket.
- Stig Richards, a digital strategist, says mobile phones take consumers closer than ever to the "moment of truth", the term marketers give to the point at which you are in front of a product and deciding whether to buy it. Undefined
- It's a moment of truth where we enter a dream-like state and the individual we have fallen in love with, captivates our attention completely.
