{"id":929,"date":"2019-07-24T07:05:17","date_gmt":"2019-07-24T11:05:17","guid":{"rendered":"https:\/\/linguix.com\/blog\/?p=929"},"modified":"2020-05-17T16:09:14","modified_gmt":"2020-05-17T20:09:14","slug":"how-to-write-product-descriptions-that-sell","status":"publish","type":"post","link":"https:\/\/linguix.com\/blog\/how-to-write-product-descriptions-that-sell\/","title":{"rendered":"How to Write Product Descriptions That Sell: A Five-Step Guide | New e-Book"},"content":{"rendered":"\n<p>Product descriptions impact sales \u2013 an obvious idea, as these are pieces of text that describe a product&#8217;s features and benefits. Product descriptions provide potential buyers with information which persuade them to buy the product. Therefore, such copy should be sales-oriented and able to convert. <\/p>\n\n\n\n<p>However, writing product descriptions that sell is not easy. Today we will look at how to make your copy more compelling, and, therefore, effective. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&gt;&gt; <a href=\"https:\/\/linguix.com\/blog\/product-descriptions-a-five-step-guide-for-boosting-your-sales\/\">Access free e-book<\/a> &lt;&lt;<\/p><\/blockquote><\/figure>\n\n\n\n    \n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product descriptions impact sales \u2013 an obvious idea, as these are pieces of text that describe a product&#8217;s features and benefits. Product descriptions provide potential buyers with information which persuade them to buy the product. Therefore, such copy should be sales-oriented and able to convert. However, writing product descriptions that sell is not easy. Today [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[63,64],"tags":[551,549,488,14,550],"class_list":["post-929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-inspiration","tag-ebook","tag-ecommerce","tag-guidelines","tag-how-to","tag-product-descriptions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Product Descriptions That Sell: A Five-Step Guide | New e-Book - Linguix Blog<\/title>\n<meta name=\"description\" content=\"20% of e-commerce purchase fails may be attributed to missing or unclear copy used for product information. Learn how to avoid this problem and drive your online sales with descriptions that really convert!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linguix.com\/blog\/how-to-write-product-descriptions-that-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Product Descriptions That Sell: A Five-Step Guide | New e-Book\" \/>\n<meta property=\"og:description\" content=\"20% of e-commerce purchase fails may be attributed to missing or unclear copy used for product information. Learn how to avoid this problem and drive your online sales with descriptions that really convert!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/linguix.com\/blog\/how-to-write-product-descriptions-that-sell\/\" \/>\n<meta property=\"og:site_name\" content=\"Linguix Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-24T11:05:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-17T20:09:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2019\/07\/photo-1561477654-55f5a0c90f13.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1266\" \/>\n\t<meta property=\"og:image:height\" content=\"951\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brett Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brett Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/linguix.com\/blog\/how-to-write-product-descriptions-that-sell\/\",\"url\":\"https:\/\/linguix.com\/blog\/how-to-write-product-descriptions-that-sell\/\",\"name\":\"How to Write Product Descriptions That Sell: A Five-Step Guide | New e-Book - Linguix Blog\",\"isPartOf\":{\"@id\":\"https:\/\/linguix.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/linguix.com\/blog\/how-to-write-product-descriptions-that-sell\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/linguix.com\/blog\/how-to-write-product-descriptions-that-sell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/linguix.com\/blog\/wp-content\/uploads\/2019\/07\/photo-1561477654-55f5a0c90f13.jpeg\",\"datePublished\":\"2019-07-24T11:05:17+00:00\",\"dateModified\":\"2020-05-17T20:09:14+00:00\",\"author\":{\"@id\":\"https:\/\/linguix.com\/blog\/#\/schema\/person\/2d25ff2c644630c3df69792e1c587e89\"},\"description\":\"20% of e-commerce purchase fails may be attributed to missing or unclear copy used for product information. 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